iRadio coming soon. iRadio Release date: next week. Wow. Now hear this: Apple will sell audio ads on its forthcoming streaming music service, already being dubbed "iRadio" by many. The service is expected to offer highly targeted ads, which could make it pricey -- but appealing -- to marketers and a major threat to already-struggling Pandora.
The audio ads will be sold via iAd, Apple's mobile ad network, according to a former Apple executive with knowledge of the situation. In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells.